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Complete one of these for each important competitor mentioned above.

What is the competitor’s company name?
 
What is their annual revenue?
 
What is their annual profit?
 
What is the name of the competitor’s leader?
 
What is their psychology?
 
Is the competitor satisfied with their current position in the industry?
Yes/No
 
If not, what strategic moves do you think they will make?
 
What action from your organization will provoke the fiercest retaliation?
 
What are the competitor’s most important strengths?
 
What are the competitor’s most important weaknesses?

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