Industry Analysis

Is your industry large or small scale?

Large/small

If small, can you see a clear route to transform it to a larger scale?

Yes/No

What products or services command the highest profits in your industry?

Are there any barriers that prevent you from entering that market area?

Yes/No

If so, what are they?

Who controls distribution channels in your industry?

If it's not your business, how will you ensure you get or maintain control?

Does your business have access to sufficient capital to grow into number 1 or 2 in your industry?

Yes/No

Is cash flow positive or negative?

Positive/negative

If the latter, can this be changed?

Yes/No

Where are the niche markets in your industry?

What would it cost to leave the industry?

Is your industry long or short lived (in tens of years)?

Does your industry have all the necessary competencies to compete successfully in this industry?

Yes/No

If not, what skills do you have to acquire and how?

How will you enhance your strongest selling products/services to increase their potential profitability?

List the key political figures and senior administration bureaucrats your organization has access to

What is the value of the experience curve in your industry to the best business in it?

If that is not your business, how long will it take your business to achieve similar levels?

What is your psychological hold over your customers?

If you do not have one, what should it be when you get one?