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Consider each of the following stakeholders and give each a mark of level of importance in your strategic thinking, with 1 for low to 10 for high influence.

Shareholders Bondholders Merchant banks Pension funds
Staff Pensioners Unions Central government

Auditors

Senior executives

Bankers

 

Institutions

Local government

Regional bodies

   
 
What competing products and/or services would you like in your own business’ portfolio?
 
Are there any competitors you might like to take over that are available or buyable? Name them.
 
Are there any suppliers, making superior profit margins to your own business, which you could effectively take over and successfully manage? Name them.
 
Are there any customers, making profit margins superior to those of your own business, that you could effectively take over and successfully manage? Name them.
 
Should the firm grow, remain stable, or diminish in size?
 
Which parts of the business should:
 
Focus?
 
Differentiate?
 
Be an industry cost leader?
 

What will be the organization’s three key achievements at the end of the next five years?

 
What will be the level of revenue in five years' time?
 
What will be the level of profit in five years' time?
 
What will be the main three industry areas of interest in five years' time?

1  

2  

3  

Will your corporation have a local, national regional or international reputation in five years' time?
Yes/No
For what?
How much of your budget needs to be devoted without exception to people development to achieve the strategic aim?

Strategy

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