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Remind yourself here of the three key long-term strategic aims:

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Choose three from the following areas of appropriate tactical objectives that you should focus this year on to contribute to the achievement of the long-term aims:

• product improvement

• quality improvement

• market share increase

• profit rate improvement

• distribution change

• marketing

• operations productivity improvement

• human resource development

Name precisely this year's numbers and statistics relating to the three you have chosen:

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Has your business ever attempted to put right or improve any of these areas before?

Yes/No
If yes, what went wrong last time necessitating making them a priority again this year?
What is different about this year's approach which obviates whatever went wrong last time you tried to improve each one?

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