Title Page

Executive Summary

1. Business Concept
2. Company
3. Market Potential
4. Management Team
5. Distinct Competencies
6. Required Funding and its Use
7. Exit Strategy

Company Description

• Mission Statement
• Summary of Activity to Date
• Current Stage of Development
• Competencies
• Product or Service
  • Description
  • Benefits to customer
  • Differences from current offerings
• Objectives
• Keys to Success
• Location and Facilities

• Entry Barriers
• Supply and Distribution
• Technological Factors
• Seasonality
• Economic Influences
• Regulatory Issues

• Definition of Overall Market
• Market Size and Growth
• Market Trends
• Market Segments
• Targeted Segments
• Customer Characteristics
• Customer Needs
• Purchasing Decision Process
• Product Positioning

• Profiles of Primary Competitors
• Competitors' Products/Services & Market Share
• Competitive Evaluation of Product
  • Distinct Competitive Advantage
  • Competitive Weaknesses
• Future Competitors

• Products Offered
• Pricing
• Distribution
• Promotion
  • Advertising and Publicity
  • Trade Shows
  • Partnerships
  • Discounts and Incentives
• Sales Force
• Sales Forecasts

• Product Development
  • Development Team
  • Development Costs
  • Development Risks
• Manufacturing (if applicable)
• Production Processes
• Production Equipment
• Quality Assurance
• Administration
• Key Suppliers
• Product / Service Delivery
• Customer Service and Support
• Human Resource Plan
• Facilities

• Management Team
• Open Positions
• Board of Directors
• Key Personnel
• Organizational Chart

• Legal Structure of Company
• Present Equity Positions
• Deal Structure
• Exit Strategy

Time may be specified on a relative scale rather than specific calendar dates. Milestones may include some or all of the following:

• Financing Commitments
• Product Development Milestones
  • Prototype
  • Testing
  • Launch
• Signing of Significant Contracts
• Achievment of Break-even Performance
• Expansion
• Additional Funding
• Any other significant milestones

Some common risks include:

• Increased competition
• Loss of a key employee
• Suppliers' failure to meet deadlines
• Regulatory changes
• Change in business conditions

• Assumptions (Start date, commissions, tax rates, average inventory, sales forecasts, etc.)
• Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement)
• Break Even Analysis
• Key Ratio Projections (quick ratio, current ratio, D/E, D/A, ROE, ROA, working capital)
• Financial Resources
• Financial Strategy

May include:

• Management Resumes
• Competitive Analysis
• Sales Projections
• Any other supporting documents