. . .a way of finding different approaches to a problem when
you have rejected all obvious solutions. It develops the
principle of 'taking one step back' to get a broader
a simple technique that helps you to look at business
problems from a number of different viewpoints. It expands
the range of creative solutions that you can generate.
. . a
check list that helps you to think of changes you can make
to an existing product to create a new one.
boost your vocabulary by thinking of a one-word substitute.
. . an excellent way of
developing many creative solutions to a problem.
. . is a simple technique for breaking complex
problems down into progressively smaller parts.
Attribute Listing, Morphological Analysis and Matrix
Analysis are good techniques for finding new combinations
of products or services.
. . a lateral thinking tool. It is very useful when you need
fresh ideas or new perspectives during problem solving.