1. TADA - Target your Audience, Design your Approach
2. Define objectives
3. Prepare a message that will meet those objectives
4. Respond to resistance and conflict that may result
5. Use effective listening skills to achieve buy-in and acceptance

The 4Ps

The Purpose = Sell the problem. Stress the benefit.
The Picture = A shared vision of the outcome. Help me see it.
The Plan = A shared scenario for getting there. How will this happen?
The Part = What you (or he or she) can do to get us there. What is expected

                  of me?